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The one-dimensional image of the neighborhood pharmacist who only fills prescriptions is fast being replaced by comprehensive resources of healthcare information for millions
of pharmaceutical drug purchasers. Managed care organizations, pharmaceutical manufacturers and hospitals are increasingly relying on pharmacists to play a greater role in
promoting drug compliance and to more aggressively contribute to disease management efforts. For these reasons, PharmaSee TV, a retail media network operated by RMS Networks, is
an ideal vehicle for targeting both pharmacists and their millions of customers with educational messages on drug development and cutting-edge medical procedures.
Each month, PharmaSee TV, chooses an organization to spotlight in its broadcast to almost 1,000 pharmacies nationwide. The programs reach 27 million pharmacy customers monthly,
and by the end of the year are expected to be aired in 7,000 retail locations, reaching more than 40 million customers. The programming is divided into 36 to 40 features that
range in length from 60-second wellness tips to three-minute segments on various health developments and trends.
Programs
PharmaSee TV devotes two hours to consumer programming and one-and-a-half hours to professional programming that targets pharmacists. Producers develop original programs and
use video news releases on a wide spectrum of healthcare topics, from medical studies to recently approved FDA drugs.
Producers/Lead Time
Direct PR pitches to:
Mike Lambert, VP of programming, email: [email protected], phone: 954/769-5299, ext. 206.
Jean-Marie Teti, PR director, email: [email protected], phone: 954/769-5299, fax: 954/525-4245.
Methods
Email is best, although phone calls are acceptable for breaking news.
The turn-around on story ideas can be anywhere from daily to weekly.
Comments
For lengthy features, producers follow a national health calendar to shape story ideas. For instance, producers will look to highlight the latest breast cancer research during
National Breast Cancer Month (October).
There are also opportunities to include call-to-action messages (hotlines and Web sites) within the programs that are aired.