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Redmond, WA
98052-6399
425/703-6397
If you want to grab eyeballs, a story on MSNBC on the Internet stands a great chance of being seen. Last year the space was rated the number one online news sites by Media
Metrix. Nearly 7 million unique visitors clicked to it each month. Percentage-wise, the site attracted more than 10% of the total online audience to its pages, beating rival sites
like CNN.com, ABCNews.com and CBS.com.
Contacts
Laura Tuchman
Living & Travel Executive Producer [email protected]
425/703-0842
Jan Herman
Editor/producer [email protected]
201/583-5696
Robin Dalmas
Editor/producer [email protected]
425/703-5115
Jeffery Williams
Editor/producer [email protected]
425/703-2428
Pitch Tips
Editors need the information immediately if the story is breaking news. The lead-time for all other stories is a week.
Send email, then follow up with snail mail as a reminder. Phone calls are also okay, but good luck reaching them when they aren't strapped by the Web's omnipresent deadline.
Demographics for the site encompass both young and old. What really matters is pitching the editors a story that is smart, as opposed to entertaining, anecdotal or edgy. A
typical story might explore politicians and how in tune they are with the needs of Americans...or stage a count down to the Oscars. Readers come to this site to be informed or
inspired. Be sure to check the site to see what's on there before pitching.
Content
The topics that fill this section's space run the gamut. Editors in the Living Section will accept story ideas about TV news, home improvement advice, food, family issues and
shopping on the Web.
For the editors covering the Travel beat, it's anything goes as well. They'll write about travel tips and quick getaways, and explore the bargaining potential in some of the
more popular vacation spots.
"What it really takes to get on our site is to have an interesting story that nobody else has run," says Herman. But even this rule is not etched in stone. Herman says
they'll go with stories that run elsewhere if the hook is strong enough.