Media Insight: Men’s Health

Address: 135 North 6th St.

Emmaus, PA 18098;

ph: 610/967-5171

If you plant an idea with a Men's Health editor and it makes it to print, you'll be reaching more than 1 million readers. One editor told us that the magazine, which publishes 10 times a year, is like Cosmopolitan for men. Expect a bite if you attempt a pitch over the phone and if you haven't brushed up on this pub's matter-of-fact style.

Sections Editors Days to Contact/ Days to Avoid Methods Comments
Features

We're not just talking physical well being here - Men's Health is about spiritual, emotional and mental health as well. You'll find the serious, i.e., whether men are undergoing too many heart bypasses, as well as the tongue-in-cheek, i.e., tips for effective apologies.
Executive Writer & Editor of Travel and Adventure News Joe Kita (Kita is the editor for the travel beat but also a writer at large who covers newsy topics and writes first-person stories.) Deadlines are staggered and vary, so it's impossible to pinpoint good or bad days. Try snail mail first. If Kita wants to build a relationship with you, he might pass on his private e-mail address.

"I find that more and more PR people make this mistake: They call me because I'm on a long list of editors or writers they have to contact and then when I ask them: 'Why is this a Men's Health story?' they can't answer it." If you want to get on Kita's good side, deliver an interesting man, with character and personality, who has accomplished something incredible that can fuel a story.
Menshealth.com

Men's Health recently scrapped its five-person online editorial staff and its Web site now is an extension of the print product. The more than 1,000 pages stay true to what's in the magazine. However, an occasional original survey or poll appears.

Executive Editor Men's Health Online Mike Corcoran, E-mail: mcorcor1 @rodalepress.com (E-mail suggestions for stories can be filtered through Corcoran, who gets hundreds of pitches, many from readers, every month. If it's a good idea and sent electronically, he'll pass it on to the appropriate editor). Same as above. E-mail's the favorite medium for Corcoran. Editors contribute daily tips for the Web site and if you're smart, we think you should jot down some that appear over time and pick your brain for how you can help the magazine put together a well-researched story. Even though this is a marketing-driven site, it mirrors the inked editorial. Use it as a tool to familiarize yourself with this magazine's quest to get men talking!

Editorial Contacts at Men's Health

Executive Editor -

Michael Lafavore, 610/967-5171 ext. 8128

Managing Editor -

Peter Moore, 610/967-5171 ext. 8989

Senior Editor -

Greg Gutfeld, 610/967-5171 ext. 8210

Executive Editor Online -

Mike Corcoran, [email protected]

Assistant Managing Editor -

Lisa Brown McGrath, 610/967-5171 ext. 8965

Articles Editor -

Stephen Perrine, 610/967-5171 ext. 8938

Assistant Editor -

Ron Geraci, 610/967-5171 ext. 7807