c/o Forbes Special Interest Publications
28 West 23rd St., 10th Floor
New York, NY 10010
212/367-3500
In an effort to provide a value-add for its customer base of small business
owners, Kinko's kicked off its quarterly, four-color magazine IMPRESS
in January, with distribution limited to its 1,000+ business service centers.
The new title offers practical advice for entrepreneurial-types on branding,
design, self-promotion, legal matters and other cornerstones of running a successful
business. Editorial content is handled by Forbes Special Interest Publications
in New York. This summer, the company plans to launch kinkos.com in partnership
with liveprint.com. Watch for more details on the Web venture.
Content/Contacts
Kinko's IMPRESS aims to give entrepreneurs the strategic advice they
need to market themselves in today's cluttered, fast-paced business landscape.
All stories are grounded with live examples of successful business practices.
Regular departments include:
By Design. Demonstrates effective use of color, type and other design
components in creating effective collateral, presentations, etc.
You Inc. Me Inc. Features proven marketing techniques that stand out
in a crowd.
Webucation. Explains the rules of "netiquette" and how the Web can be
maximized as a tool for generating new business.
Small Print. Tips from legal experts on topics such as trademarks, patents
and ecommerce.
The Write Stuff. Advice on crafting winning proposals, email pitches
and collateral copy - in perfect prose.
Time Savers. The latest gadgets and software.
Send story ideas via snail mail (see address above) or email Editor Priscilla
Eakeley at [email protected]. Phone
calls are non grata.