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http://www.informationweek.com
InformationWeek is a weekly print magazine that reaches 440,000 business and IT professionals (10 percent more than last year) at more than a quarter million businesses. It's
read by CIOs, IT managers, business managers, and information technology professionals among others - subscribers include company heads at American Express, Fannie Mae, Federal
Express, Dell Computer, General Motors and Cisco.
The magazine provides in-depth analysis, news, research and perspectives on the latest business technology trends. In the words of publisher Michael Friedenberg (as told to
sister pub min magazine), the publication seeks to "bring the proper balance between business and technology."
Content/Contacts
InformationWeek relies heavily on the input of its readers, market research and its advisory board to craft its broad editorial coverage - everything from hardware and
software, to networking and IT services, as well as business management and career issues. Editorially, it aims to "help the people who buy, build and manage technology," says
Friedenberg. Its companion Web site is award winning, up for a relaunch and updated on a daily basis. Contents include the magazine's print stories plus daily news, exclusive
features and opinion columns, email newsletters and an interactive community (the Listening Post). PR professionals are well served to identify the most appropriate reporter for a
story (out of 80) before they attempt to make contact. The magazine posts a comprehensive list of editorial contacts on the web site at: http://www.informationweek.com/contactus.htm. Editor Stephanie Stahl is at the helm: 202/383-4797; [email protected].
Pitch Tips
Most editors prefer to receive pitches via e-mail. Make sure that you identify the most appropriate editorial contact instead of blanketing the entire editorial staff with
identical pitches. Stahl and her staff would appreciate your understanding InformationWeek and the nature of its coverage before you email or call. She also recommends that PR
professionals read "Care and Feeding of the Press -- a guide for press relations staff - or those who play them on TV"- before pitching a story (the treatise is available in the
About Us section online). "Keep in mind that InformationWeek readers want to hear about firsthand experiences with a product or technology, says Stahl, "specifically the benefits,
pitfalls, ROI, product implementation, etc." Stahl also recommends that an end-user be available for comment when pitching a story. As an added note of guidance, the magazine
generally avoids dealing with embargoed material.
Comments
InformationWeek's goal is to provide readers with a solid understanding of how IT impacts corporate culture, risks, and rewards -- and looks at a corporation's adaptability to
new business conditions and willingness to change based on customer demands. InformationWeek's editorial direction relies heavily on market research derived from reader surveys -
mainly business technology professionals. (50-plus surveys on the business of technology were done during the past year.) The focus is on determining what their priorities and
strategies are, as well as what keeps them up at night. Thursday is the deadline for top news items.
In the Pipeline
The magazine recently launched a new section entitled "Regeneration." According to Stahl, the section focuses on the rebuilding and renewal efforts of companies that were
impacted by the tragedies on Sept.11. Coverage is not limited to companies in lower Manhattan; rather, it is about "an unfolding new approach that many companies, regardless of
their locations, are applying to today's operations and tomorrow's strategies." PR professionals can refer to the editorial calendar posted on the Web site for more upcoming media
opportunities and research projects.