Media Insight: ‘CBS News Sunday Morning’

524 West 57th Street

New York, NY 10019

Phone: 212/975-4321

Editor's Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much to say about life at CBS News Sunday Morning. The show, currently in its 18th year, continues the Sunday Morning tradition started by its first anchor, Charles Kuralt. Senior

Producers Producer: Marquita Pool-Eckert, Phone: 212/975-4321 x7110 Fax: 212/975-7352

As senior producer, Pool-Eckert is always inundated with letters, faxes and phone calls about story ideas. Though she says she gets a lot of interesting material, because of the timely nature of the broadcast, only a few ideas make it onto Sunday Morning
Days to Contact/

Days to Avoid
If you plan to call, do so early in the week. Towards the end of the week, she gets busy in preparation for Sunday's show.
Methods It's always best to mail or fax materials simply because of the nature of the show. They cover a lot of artists, performers and authors; and topics of a visual nature. "We need to be able to physically see what is being presented to us," said Pool-Eckert.
Comments Marquita is the initial contact for those looking to present a story idea. She is open to just about any story idea, as long as it fits into the mix for the planned broadcast. She is fond of human interest lead stories: interesting individuals who are doing interesting things. For example, they recently featured the college graduation of an immigrant who came to the U.S. homeless and jobless. There is also an element of timeliness to the show. If an author is planning a book tour, Sunday Morning makes sure they cover the beginning of the tour.
Producers Coordinating Producer: Bill Sorenson Phone: 212/975-4321 x7110 Fax: 212/975-7352

As coordinating producer, Bill Sorenson covers the entire broadcast spectrum of CBS News Sunday Morning. Each week they do a lead story, an arts piece, and a human interest piece. Sunday Morning also features a weekly a slice-of-life segment that is hosted by Bill Geist which focuses on a town, city, or region in the U.S.
Days to Contact/

Days to Avoid
Sorenson, like all of the producers, prefers to be reached early in the week because as the week progresses, so does Sunday's show.
Methods He prefers mail and faxes over phone calls. Rest assured: If it is a story of interest, he will get back to you.
Comments Send ideas that are appropriate for Sunday Morning. Take some time to watch the show to familiarize yourself with the types of topics they cover. They pick ideas that will give the greatest variety and a good mix for the broadcast. It's best to pitch your ideas as far in advance as possible, because their schedules tend to be planned quite a few weeks in advance.