- 5025 Centennial Boulevard
Colorado Springs, Colo. 80919-2401
Phone: 719/528-7040
Editor's Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it's often the case that radio is ignored. But here's an example of a business news network that deciphers what business and financial trends mean today in a style that's heavy on strategic advice and analysis without being too overwhelming. It's likely some of you will find this radio format an ideal place to showcase a client who's an expert or author or to add a new spin to current business news.
| Selection |
News You can be sure if it's all the buzz on Wall Street, it will be hot news for this radio network. There are four specific shows you can pitch to: USAM, which airs EST from 5-9 a.m.; Business Day, from 3-6 p.m.; Financial Hour, from 6-7 p.m.; and Consumer Hotline, from 7-9 p.m. |
| Producer | Greg Davis, Fax: 719/528-6544 |
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Day to Contact/ Days to Avoid |
This is an operation that runs 24 hours a day seven days a week since about 20 different shows are being put together for radio exclusives or feeds or syndication. |
| Methods | The best way to reach Greg Davis? A fax first, then general mail. but never e-mail! |
| Comments | For PR execs tied to the financial community - whether it's through investor relations or relationships with lending institutions and banks - it would be hard not to see the worth of having relationships with those in the radio industry, but beware: These operations are somewhat impenetrable because of the amount of information that has to be sifted through and tweaked for the radio format. |