499 Park Avenue
New York, N.Y. 10022
Phone: 212/318-2300
Editor's Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it's worth establishing a working relationship with Bloomberg journalists. But tuck this tip away: Bloomberg's a rare breed and tracking down and getting in touch with editors and reporters at this media organization is a bear. Over the course of several days we placed several calls to eight of its editors or reporters and not one returned our calls (we tracked them down). Lesson learned: perseverance and patience count for everything here.
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N.Y. News Dept. Bloomberg has a decentralized operation - certain news is handled out of its N.Y. office and other editorial control's relegated to journalists in Princeton. Here's a sampling of someof the stories it was on top of last week: Florida's governor trying to cushion the food-stamp loss; the MIR Station's dwindling water supply and Goldman Sachs reinstating GE to the recommend list. |
| Editors |
Assignment Editor: Jim Silver Newsroom Fax: 212/893-5999 (Silver's the assignment editor for now but soon he'll be heading up the Latin American Desk which Bloomberg's in the process of setting up. For a while, however, he may be wearing both hats.) |
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Days To Contact/ Days To Avoid |
There are no good or bad days or good or bad times. This is a 24-hour news operation and hundreds of stories are filed every day, with reporters penning several pieces during their shifts. Literally, news goes out every few seconds. |
| Methods | Silver told us that this is a news operation that's mostly driven by faxes since they don't have time to wait for mailed press kits or other snail mail. |
| Comments | Silver was one of two editors we were able to get on the phone so we consider his words manna from heaven: "We hear from people who are struggling to find even the slightest connection." He also told us that they often get a release that should have come their way a week earlier. For PR people, that's key: When you're dealing with a wire service, you don't have the luxury of sitting on news. (See the list below to target the proper editor/reporter.) |
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Princeton News Dept. News that's generated in this office includes these coverage areas: chemicals, healthcare; consumer products; earnings; energy, aerospace; entertainment, media; legal affairs; and technology. |
| Editors | Technology Reporters: Andy Brooks and Colleen McElroy, both telecom, [email protected] and [email protected], respectively; Jeff Ferry, computer networking, [email protected]; Heather Green, online services, [email protected]; Duncan Martell, computers/hardware, [email protected]; Mylene Mangalindan, software, [email protected] |
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Days To Contact/ Days To Avoid |
Once again, no good or bad days, no good or bad times. |
| Methods | For these technology buffs, e-mail's the preferred route. Call first with an idea and then follow up with an e-mail but don't e-mail an entire press release.You can also try cold-call pitches if your news has some urgency attached to it but don't expect a call back unless it's something they want to pursue. They're not going to return your call to tell you, "Yes, I got your press release" or "Hey, thanks a bunch for thinking about us!" |
| Comments | Editor Gail Roche leads this technology posse and was the other of two editors we were able to engage in a conversation. Her insight? Consider that Bloomberg focuses on publicly traded companies. Reporters/editors wouldn't just want a release about a new product - they would want to know how the new product's going to increase the company's market share and pit them against worthy opponents like IMB or Hewlett-Packard. |
Editorial Contacts At Bloomberg News
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New York Office, main number - 212/318-2300
Editors: Editor in Chief - Matt Winkler 212/318-2305 Bureau Chief - Ken Kohn Emerging markets - Ted Merz Money and investing - David Andelman Reporters: Banks - Daniel Dunaief, 212/318-3281; Emerging markets - Maureen Webb Features - Jon Friedman Institutional investors - Kathy Burton M&As - Dylan Ratigan Marketing - Bernice Kanner Securities firms - Stocks - Phil Boroff, 212/318-2602; |
Princeton Office, main number - 609/279-4000
Editors: Bureau Chief - John McCorry 609/279-4081 News editor - Jeff Rothfeder Chemicals, healthcare - Mark Simenhoff Consumer products - Rebecca Cox Entertainment, media - (Mr.)Galen Meyer Legal affairs - Joe Menn Technology - Gail Roche Reporters: Chemicals, materials - Stephanie O'Brien Consumer products - Wes Conard Entertainment, media - Entertainment, tobacco, beverage - Food retailing - Shannon Stevens Healthcare - Aimee Sullivan IPOs, M&As - Marion Gammill |