Media Insight

MedicineNet.com

19651 Alter

Foothill Randh, Calif. 92610

Do you represent one of those rare healthcare gems - a physician who can write about difficult medical subjects in compelling consumer-focused prose. If so, MedicineNet.com (www.medicinenet.com) would like to hear about him or her. The Web site, founded by physicians, provides proprietary, consumer-friendly medical information. It features information about more than 400 diseases and conditions, as well as explanations, proper uses and drug interactions of more than 250 of the most common prescriptions and over-the-counter medications.

Last month, First Internet Media Corp. (FIMC) named MedicineNet.com as its health information content provider for more than 200 FIMC affiliate radio stations that reach of more than 60 million listeners. FIMC works major broadcast groups like ABC Radio, CBS/Infinity Broadcasting and Chancellor Media. When radio listeners go to their local radio station's Web site they will find branded health information from MedicineNet.com.

MedicineNet.com is looking to expand its ranks of physician contributors who have been published in research journals and medical publications. The site generates at least 500,000 unique visits per month.

Topics: MedicineNet.com' s "Ask the Experts Forum" is an exciting area for physicians to contribute their expertise in key medical arenas. The site wants to expand its physician experts for this section. Hot areas to pitch physicians for are:

  • women's health;
  • urology;
  • alternative medicine; and
  • wellness and nutrition.

Editors/Lead Time: PR Pitches: Julia Shapiro, content manager

Methods: Mail the physician's resume and writing samples to Julia Shapiro's attention at the following address:

19651 Alter

Foothill Ranch, CA 92610

Comments: The site is updated with original information every day. Physicians who contribute should plan on writing at least two articles per month.

There are several areas where physicians can provide input, including:

  • Doctor's Perspective, where physicians react to recent health headlines;
  • Healthy Living;
  • Disease and Conditions;
  • Procedures and Tests; and
  • Medications.