HealthQuest Magazine
200 Highpoint Drive, #215
Chalfont, PA 18914
When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories. Minorities are disproportionately affected with heart disease, cancer, AIDS, diabetes, infant mortality and insufficient adult/child immunizations. These are hot-button areas for HealthQuest magazine, a national bi-monthly magazine that targets African Americans with a wide range of health and wellness information.
The magazine is free and has a national circulation of 500,000. It is distributed via major African-American newspapers, super markets, clinics and health clubs. HealthQuest's editorial mission is to provide information that empowers African Americans to be proactive about their health through diet and nutrition, disease prevention and management.
There are opportunities to not only pitch the editors with story ideas, but also pursue advertorial options and distribute the magazine at your organization. The magazine is also expanding its editorial and is looking for health experts who can address parenting topics, pediatric issues and alternative health.
| Topics |
In addition to pitching story ideas that involve the six core areas highlighted above, the editors are always interested in getting information about the latest diet and nutrition trends and tips for exercise and fitness.
Next year AIDS will get major ink, with related coverage expected to be in every issue. The magazine averages at least two cover features and seven smaller departments that cover the latest trends and expert advice. |
| Editors/Lead Time |
PR Pitches: Hillary Beard, managing editor
Allow lead time of four to six months. For information about sponsorship, advertorial and distribution opportunities, contact Joan Horvath, associate publisher. |
| Methods | The best methods are fax: 215/997-9582 and snail mail. |
| Comments | Although there are year-round opportunities to pitch health experts, the July/August issue is a great one to target because it profiles the country's top black health providers. This year, the special issue profiled leading experts like Surgeon General David Satcher, Dr. Donna M. Christian-Cristensen, who heads up the Congressional Black Caucus' Health Braintrust and the Henry J. Kaiser Family Foundation. |