http://www.nurses.com
700 Dresher Road, #100
Horsham, PA 19044
Nurses are an audience that healthcare communicators cannot afford to miss - they are among the most trusted professionals in the industry. Nurses are also at a crossroads. Managed care has emboldened them to speak up about inadequate nurse-patient ratios and this group is in the midst of one of the most critical shortages since the '80s. They are eager to learn how to better navigate the managed care system and to learn about key career resources that will help them do their jobs better. Nurses.com, launched in April by Vertical Net, provides an interactive way to reach them.
The Web site covers major issues, trends and clinical information that affect a full range of nurse professionals, educators, management and business executives. The site features original editorial that is updated with breaking news, case studies and a full range of features. Pitching opportunities abound, particularly in the areas of hot areas of career advice, patient care management and new drug developments.
Vertical Net (http://www.verticalnet.com) also runs other niche healthcare Web sites that are pitchable, including:
- drugdiscovery.com, editor: Angelo DePalma ([email protected]);
- homehealthprovider.com, editor: Louis Pilla ([email protected]);
- hospitalnetwork.com, editor: Rick Dana Barlow ([email protected]); and
- longtermprovider.com, editor: Elise Nakhnikian ([email protected]).
Topics
This site has six pitchable areas:
- features that cover major trends in the nurse profession and strategies for managing career challenges;
- case studies that focus on how nurses can use various healthcare products and services;
- clinical news;
- drug updates; and
- expert columns that feature the insights of nurse experts, consulants and other educational or publishing organizations.
Editors/Lead Time
PR Pitches:
Louis Pilla, managing editor,
Contact information:
email: [email protected]
fax: 215/784-1965
phone: 215/784-3247
The site is updated daily with breaking news, allow four to six weeks for features.
Methods
The best method is email, but faxes and follow-up phone calls are acceptable.
Comments
Pilla is immediately looking for information about legislative news, clinical developments and career advice or resources.
Hot topic areas include:
- needle-stick injury prevention;
- nursing shortage trends;
- wound care and IV therapy; and
- medication errors.
It's a good idea to provide relevant graphs, illustrations and photos that should accompany your story idea. Electronic images should be submitted in GIF or JPEG formats.