Fit Pregnancy Magazine
21100 Erwin Street
Woodland Hills, CA 91367
A woman's craving for healthcare information couldn't be more ravenous than when she's pregnant. If you are trying to land ink for the vast range of healthcare services for pregnant women, Fit Pregnancy should be at the top of your pitching hit list. Next year this quarterly magazine that reaches 500,000 expectant moms will increase its frequency to a bimonthly schedule. The editors are eager to hear from healthcare PR professionals who can provide the latest information about services and products for this market.
Nutrition, diet and overall healthcare advice are areas that are highly pitchable. The editors also are looking for healthcare experts, new studies and trends about pregnancy and "mommy" success stories.
This fall, Fit Pregnancy will publish a Spanish edition, Fit Pregnancy en Espanol that will distributed in doctors' offices nationwide. As you might have guessed the editors are hungry for information on trends, products and services for the Hispanic market.
Recent stories in Fit Pregnancy include:
- Smart Start: The best pregnancy diet for your baby;
- Strong & Sexy: Our safe prenatal workout keeps you there; and
- Inside Scoop: What labor and delivery are really like.
SECTIONS: Features/Departments
The editors want to know about anything that has to do with planning for and achieving a healthy pregnancy. Key departments and feature topics include:
- Fitness;
- Nutrition;
- Mind/Body/Health; and
- You and Your Baby.
The editors are gearing up for the February/March issue which will hit the newsstand Jan. 14.
EDITORS/LEAD TIME: Editor in Chief, Peg Moline
Address: 21100 Erwin Street
Woodland Hills, CA 91367
Phone: 818/595-0499
Executive Editor, Nicole Gregory
Phone: 818/595-0405
Think ahead, try to pitch stories six months in advance.
METHODS: First mail your pitches then - and only then - follow up with a call.
COMMENTS: Although most of the magazine's story ideas are generated internally, the editors are always on the hunt for healthcare experts on the various issues that pregnant women need information about, like:
- preconception and postpartum advice;
- lactation/breast feeding;
- birthing options; and
- mental health issues.
There also are exciting opportunities to pitch "success stories" that can involve hospital patients and the challenges they overcame while pregnant.
Avoid these editorial blunders: misspelled words, e-mailing pitches and neglecting to provide important contact information on experts.