The Industry Standard
315 Pacific Ave.
San Francisco, CA 94111
Lately, "e" is the hottest letter in the alphabet, equaling dollar signs in the minds of businesses and eager entrepreneurs. The Industry Standard, launched in April 1998, wants to help digital pioneers take advantage of the booming "e-conomy." Its mission: to be the leading source of timely information about the Internet. Content in the weekly magazine and its sister Web site is geared toward senior-level executives who view the Internet as an opportune place to grow their businesses.
Recent Stories in The Industry Standard
New Gig: Killing Them Softly: To be the biggest player in town, sometimes you have to sleep with your enemies. That's where Microsoft's Morris Beton comes in.
Metrics: CEOs Board the Net Bandwagon Women Want Sports News, Too Global Spotlight: The Internet Economy in Japan
Sections:
The Week: Scoop on who is making it happen in the Internet economy, plus news and analysis relating to Net company mergers, e-commerce, IPOs and government regulatory policies.
Metrics: A numbers-based section, complete with graphics and analyses that answer questions about Web traffic patterns and successful business models.
New Gig: Who the big shots are on the Internet (include execs and recruiters), who has the money and the real reasons people are leaving or joining a company.
Reviews: NOT PRODUCT REVIEWS, but rather reviews of business models and product histories, along with projections of anticipate market successes.
Editors:
Editor-in-Chief: Jonathan Weber; [email protected]
Executive Editor: Eric J. Savitz; [email protected] (edits special reports)
Executive News Editor: Michael Parsons; [email protected]
Columnist: Carl Steadman; [email protected]
Pitch Methods:
When pitching a story, include a brief synopsis of your idea. Be sure to spell out the unique Internet economy angle, the people behind the story, and "why we should publish your article right now," says Managing Editor Mickey Butts. There's no lead time for breaking news. In-depth pieces are planned several weeks out.
Comments:
Above all, the Industry Standard is looking to break news, according to Butts.
PR pros are best off pitching ideas via email to beat reporters, according to Editor-in-Chief Jonathan Weber.
The best pitches are "those that are well thought out and pitched to the right person with our readership style in mind," Weber says. Queries directed to the editor-in-chief are non grata.