Media Insight

Teleconference Magazine

www.teleconferencemagazine.com

201 East Sandpointe

Suite 600

Santa Ana, CA 92707

Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At the time of the magazine's inception 18 years ago, teleconferencing was the best method of communicating with multiple business contacts simultaneously. But today, the strategy is being eclipsed by video conferencing, Web conferencing and other communication methodologies. As such, the magazine has expanded its coverage to focus on how various industries use multiple forms of conferencing to aid their communications efforts. The thrust of the magazine, according to Editorial Director Andrew W. Davis, is how to "integrate [teleconferencing] technologies into everyday uses."

Advanstar also runs three annual trade shows that focus on the latest industry findings and innovations: Telecon East, Telecon West and Telecon London. Lead time for magazine pitches is three months.

Sections

  • New Products - features any video conferencing system or service offered from carriers such as AT&T and Sprint.
  • News - what's going on in the teleconference industry. For example, if a company launches a new line of phone speakers.
  • People on the Move - movers and shakers in the teleconference industry, including hardware vendors, audio producers and product manufacturers.

Editors

Managing Editor

Debbie L. Sklar [email protected]

Editorial Director

Andrew W. Davis [email protected]

714/513-8698

Pitch Tips

Pitch stories about how businesses are using various conferencing technologies. "I'm interested in an in-depth description of problem and solution," says Davis.

"Before pitching, ask yourself, does the product fit our profile?" says Sklar. Don't send broadcast faxes or emails. Read the publication first.

Sklar and Davis prefer email first, then mail, or phone calls. Send pitches to both editors. If you are sending information via mail or fax, be sure to use each editor's middle initial - it's a little quirk they like.

Comments

The magazine serves mainly as an information resource for what's going on in business relations. Editors build content around the premise that teleconferencing and other conferencing methods offer an inexpensive alternative to flying nonstop to business meetings and events. Content also focuses on the fact that technology is increasing conferencing's appeal and speed. One recent story explored "What the Government is Doing with Videoconferencing."