Media Insight

If you're looking to make your database of journalists more comprehensive, two companies recently launched services that expand access to journalists online and offline. Last month, Press Access announced its entry into healthcare promoting its database of healthcare print journalists from trade and consumer publications. In addition, Newstream.com, a joint venture of Business Wire and Medialink Worldwide, went live with a Webcast that linked corporate communicators with thousands of online journalists worldwide. Here's a profile of the cost and services of these companies.