Media Insight

If you're looking to make your database of journalists more comprehensive, two companies recently launched services that expand access to journalists online and offline. Last month, Press Access announced its entry into healthcare promoting its database of healthcare print journalists from trade and consumer publications. In addition, Newstream.com, a joint venture of Business Wire and Medialink Worldwide, went live with a Webcast that linked corporate communicators with thousands of online journalists worldwide. Here's a profile of the cost and services of these companies.

Companies/Contact Info

Press Access

www.pressaccess.com

Brian Mahoney

617/542-6670

[email protected]

Newstream.com

Business Wire

Dan Savio

212/752-9600, ext. 236

[email protected]

Editorial Database

Press Access' healthcare research includes detailed contact information on more than 1,000 journalists at more than 100 trade publications, newspapers, medical journals, tabloids and newsletters. Industry segments covered include health business management, medical devices, clinical medicine, biotechnology and pharmaceutical.

The information is updated weekly.

Newstream.com is a multimedia portal that embeds streaming video and audio, live Webcasts, photographs, corporate graphics and logos, financial spreadsheets, slide presentations and other content in news releases to be used by more than 6,000 online journalists.

Costs

Subscription fees start at $4,000 for a single user. Multiple user discounts and site licenses are available.

News releases featured on Newstream.com range from $995 with a corporate logo to $1,795 with four multimedia elements.