Family Medicine Net Guide/MD Net Guide
The beauty of targeting Internet healthcare news sites is that many of them have print editions, providing online/offline exposure for the organizations that are covered. When
you pitch Family Medicine Net Guide and MD Net Guide, you have the opportunity to land this kind of dual coverage. The guides are published by MultiMedia Healthcare/Freedom in
Newtown, Pa.
Family Net Guide, which launched in January, went online earlier this month. The consumer publication is published quarterly and covers a wide range of general medicine topics,
from pediatric to geriatric healthcare issues. It is sent to the offices of more than 126,000 primary care physicians. The Web site, http://www.fmnetguide.com, provides information available in the magazine, additional content on several disease categories and hyperlinks to
other healthcare sites.
MD Net Guide, which launched last May, is published monthly and reaches more than 127,000 physicians with information about the latest technology and healthcare news. Its Web
site, http://www.mdnetguide.com, provides listings of upcoming continuing medical education (CME) events and information about online
medical developments.
Family Net Guide
The Web site and magazine covers the latest treatments and medical services pertaining to family medicine. The magazine averages four features on issues like osteoporosis,
hypertension and allergies.
Editors/Lead Time
PR Pitches:
Peter Ciszewski, editor-in-chief and Lee Klein, associate editor.
email: [email protected]
fax: 609/275-6076
Methods
Email and fax are the best ways to pitch the editors.
Expect a turnaround of about four to six weeks for story ideas that are used.
Comments
To drive traffic to its Web site, print stories are tagged with "learn more" reminders, where additional information on a topic is provided.
An email newsletter also accompanies the news offerings of the Web site and magazine.
MD Net Guide
The guide and Web site is positioned as a physician resource for continuing medical education and helping doctors become more technologically savvy.
Producers /Lead Time
Same as above
Methods
Same as above.
Comments
Target the Web site and magazine with stories on medical develop-ment and technology. Key subject areas include:
- telemedicine;
- healthcare reform; and
- online research.