MediZine
298 Fifth Avenue, 2nd Floor
New York, NY 10001
The big editorial egos at some of the national health and fitness magazines make getting ink in their publications a shot-in-the-dark proposition. But MediZine, one of the
largest consumer health magazines in the country, offers a reprieve from that editorial high-horse mentality. This quarterly health and wellness magazine, which reaches an
audience of 8.9 million readers, provides wide open pitching opportunities that range from informational partnerships to targeted distribution programs.
It is distributed to more than 100,000 physician offices and more than 50 drug chains nationwide. It is looking to expand its reach through more aggressive collaborations with
healthcare organizations, pharmaceutical firms and retailers. Key examples include:
- customized consumer health guides on specific disease topics, which will be distributed via MediZine's "Point-of-Care" network of pharmacies, healthcare provider
offices and its database; and
- Internet partnerships with healthcare providers, national and local health associations and sponsors of MediZine.com.
Health Coverage
MediZine's editorial coverage runs the gamut of health and wellness advice and tips. Consumer-focused disease management is a key focus, especially in the areas of
cancer, arthritis, cardiovascular health and diabetes. The American Heart Association was an exclusive editorial partner of its Spring guide.
Editors/Lead Time
Direct general press releases to Diane Umanski, editor-in-chief. She's interested in market research and patient profiles. She can be reached at 212/695-2223 or email: [email protected].
For editorial partnerships and sponsorship programs, contact Suzanne Polizzi, VP general manager.
She can be reached at 212/695-2223 or email: [email protected]
Methods
Email is best but phone calls are acceptable for editorial proposals that involve lengthy coverage. FYI: If you're submitting bylined information, make sure it hasn't been
published elsewhere
Comments
MediZine is big on providing readers with advice, tips and actionable information on managing a disease or health condition. For instance, the Spring issue featured extensive
self-help-focused guidance on cardiovascular health provided by the American Heart Association. Quizzes, recipes and exercise/fitness tips also are sprinkled throughout the
magazine.