Healthology.com
349 Broadway, 4th Floor
New York, NY 10013
If you've been thinking about transforming your organization's messages to the Web via streaming video, Healthology.com is one of a handful of Internet services that can
provide the online legs these campaigns need. Last month (men's health month) the online health media company developed and distributed the first Webcast of a penile prosthesis
procedure on behalf of two renowned urologists. The surgical video and live chat program filled the top news story holes of several high-profile news sites like Fox News, Health
Gate and around 30 local TV news stations.
There are a few ways Healthology helps healthcare organizations get their online messages out. Similar to a public TV syndication model, the Webcasts can be sponsored or
involve a distribution partner at costs that range from $20,000 to $120,000 and up. If you have a solid medical idea for a Web video but lack the budget to produce or distribute
it, Healthology negotiates with companies that provide funding via unrestricted educational grants. This is how the penile prosthesis video campaign was launched.
Upcoming Webcasts this month include:
- Maximizing Your Weight Training;
- Osteoporosis in Men;
- Laser Skin Treatments for Your Skin; and
- What is Epilepsy?
Health Coverage
Healthology producers are interested in any medical procedures or issues that lend themselves well to video illustration.
Hot topic areas include cancer, diabetes, women's health and cardiovascular conditions.
Webcasts are produced daily and usually run 10 to 12 minutes. They often are accompanied by live chats.
Editors/Lead Time
Pitch story ideas to Anton Konikoff, Healthology's VP of online development. He can be reached at 212/431-5100 or email: [email protected].
For Webcast sponsorship opportunities, contact Dr. Steven Haimowitz, Healthology's president at the above number or email: [email protected]
Methods
Healthology's producers actually welcome phone pitches as long as they are well thought out with specifics about the medical procedure and why it would be ideal for video
coverage. Hospitals, in particular, get top priority.
Comments
Healthology produces/distributes Webcasts and accompanying content through its own Web site and the sites of distribution partners via co-branding, re-branding and licensing
arrangements.
It also works with PR agencies on supporting media tours for medical spokespeople and celebrities with streaming video and chat sessions.