Praxis Post (http://praxis.md)
36 W. 25th Street, 7th floor
New York, NY 10010
If you're looking to reach physicians in an irreverent online environment that appeals to their appetite for lively debate, Praxis Post should be added to your PR rolodex. The
Webzine goes beyond top weekly medical headlines to provide commentary, critiques and analyses of the media's coverage of health issues.It also features content on physican
practice trends, culture, literature, humor and expert opinions.
The Praxis Post site also includes a physician reference guide, Best Practice of Medicine and a patient reference guide, Best Health Guide. By next Spring, the
site, which generates 450,000 page views per week, expects to have its content for physicians linked to a parallel patient-focused site.
Recent Praxis Post features include:
- Today's News: Iron deficiency in women considering pregnancy should be corrected.
- Offline: Med students prove doctors aren't just funny, they're Humerus.
- Friendly Fire: Our experts wade through the evidence on hormone replacement
therapy, estrogen, cancer, etc.
Health Coverage
This bi-weekly Webzine provides original content on medical news, culture and industry debates. Key departments include:
- The Spin Doctor, which critiques the media's coverage of medical news;
- Offline, which profiles physician personal interests; and
- Friendly Fire, which engages experts in medical debates.
Editors/Lead Time
Pitch story ideas to Dr. Ivan Oransky, editor at [email protected].
He's open to getting email pitches throughout the week.
You may also fax Dr. Oransky information to 212/366-5400.
Methods
Email is best. Oransky wants brief pitches on health experts, physician trends and witty takes on health issues.
Always include the PR contact number and the phone number of the health expert.
Comments
Given the upcoming presidential election, pitches with a political edge or focus will get immediate attention.
The Web site also is gearing up to feature a debate on whether race influences how healthcare services are delivered and is looking for experts willing to take on the
topic.
There are ongoing opportunities for column submissions and 1st person profiles.