492 Old Connecticut Path
P.O. Box 9208
Framingham, MA 01701
508/872-0080
Darwin may be all about the evolution of IT, but the magazine's genesis smacks of a biblical beginning. Editor-in-chief Lew McCreary says the pub was "born out of the
rib" of CIO magazine, a bi-weekly publication that covers the world of IT for those in the know. Darwin, however, approaches the murky waters of technology from the
perspective of the ignorant executive. "CIO was styled as a business magazine for technologists - we were basically going to help people hitherto regarded as geeks to be
more business-like," McCreary says. Darwin, on the other hand, aims to "educate, support and inspire the audience of senior executives now increasingly accountable for the
success or failure of technology initiatives." Its current circulation includes 150,000 executive level readers at medium- to large-sized corporations.
For a full listing of editorial staff, see http://www.darwinmag.com/connect/staff/index.html. Editorial fax
machine is 508/879-7784.
Content/Contacts
Darwin provides executives a look into the IT world, from emerging technologies to how IT is changing traditional marketing and customer management strategies.
Contact Senior Editor Todd Datz with product information; Senior Editor Sari Kalin with information on new business models and the Web; and Executive Editor Chris Koch with
tips on outsourcing, ASPs and enterprise resource planning software.
Elaine Cummings, Managing Editor,[email protected]; Todd Datz, Senior Editor, [email protected]; Sari
Kalin, Senior Editor, [email protected]; Chris Koch, Executive Editor, Investigations, [email protected]; Lew McCreary, Editor in Chief, [email protected]
Pitch Tips
Pitch stories that show executives how they can partner with technology to improve their business functions. "If somebody really wanted to chew my food for me, they'd bring me
one of those senior business executives showing some foresight and vision" with technology, McCreary says.
No groundbreaking exec to pitch? Then at least read the magazine before placing a call. McCreary says calls from PR pros who have done their research are "pretty unusual, I'm
sad to say." Also, avoid follow-up calls unless you have a story of real value. "If [communications pros] want to follow up, they'd better have something of more value than a
press release."
Comments
"The whole question of accountability is one our audience struggles with," McCreary says. "One of the bad things that results from the creation of the CIO position is [that]
senior execs [who] head finance, marketing and other functional areas in organizations think [accountability for technology] is the CIO's job. History has taught them it can't
unilaterally be the CIO's problem."
Unfortunately, because of the old view that the CIO handled technology, many of Darwin's readers are overcoming a knowledge gap. "We're here to give shelter to people
reluctant to admit they're ignorant about anything, much less the stuff coming out of the CIO's mouth," McCreary says.
In the Pipeline
Keep your ears open to the technology community for pitch inspirations. "We're paying attention to the things the tech community is talking about loudly," McCreary says.
Upcoming articles include coverage of CRM (customer relationship management), a June cover story on competitive intelligence and a piece on branding in July.
"We think technology has changed the meaning of branding in organizations," McCreary remarks. "We've talked to people who are experts in the area of branding to see what they
think technology has done to their art." The magazine will also examine how wireless is creating business functionality for remote workers.