Wired Digital
660 Third St.
Fourth Floor
San Francisco, CA 94107
415/276-8400
http://www.wired.com
Wired.com separated from
Wired Magazine in 1998 after the print publication was sold to Advance
Magazine Publishers/Conde Nast. The Web site continues to thrive and is a top
Web stop for technology news. According to Louise Knapp, editorial assistant,
it's targeted to "smart people doing interesting things in the digital landscape."
Sections
E-biz - information on e-commerce and new e-businesses
Women in Tech - females doing creative things in technology
Gadgets and Gizmos - the latest products
The Wireless World - includes news on products like cell phones
Hollywood Tech - new technology in film, e-books and other highlights
of new media
The Real Web - a collection of strange and amusing Web sites, such as
doodie.com
Med-Tech Center - technology in medical research and treatment
Pitch Tips
Editorial Assistant Louise Knapp says the easiest way to contact Wired.com is to send story ideas or press releases to [email protected]. From
there, releases will be directed to the relevant editor. However, you can also target more specifically:
Editor for politics, business and culture is Jon Rochmis, [email protected]
Editor for technology, John Gartner, [email protected].
Note, however, that these two editors most likely are swamped and you'll have to wow them quick - and get a little lucky - to grab their attention.
Although Wired Magazine and Wired.com are no longer affiliated, according to Knapp, the Web site sometimes does post the magazine's articles.
Comments
If you're looking to pitch the editors at Wired.com, keep up with the constantly changing content and format elements of the site. Obviously the information is tech-focused,
but it's not tech for nerds' sake; rather it's a look at how technology touches on other elements of life. Each article fits within the business, politics, culture or technology
context.
For example, one recent article is on the FBI's mammoth computer that approves gun purchasers (which the author described as "about as buggy as a bayou pickup's windshield).
Another is an examination of the politics behind proposed online gambling regulations and what could happen now that a federal judge has the Microsoft antitrust case to the
Supreme Court. Other recent articles are "When DVD Is Too Good To Be Legal," and "Singling Out the Fruit Fly Gene."
There's more to the site than just e-commerce, although that's featured exclusively in a special section. Knapp explained that since the site changes on a day-to- day basis,
Wired.com's idea of a perfect story pitch does, too.