Crain's New York Business
711 Third Ave.
New York, NY, 10017
http://www.crainsnewyork.com
Phone: 212/210-0272
Fax: 212/210-0799
If it's not in New York, it's got no business in Crain's New York Business. The tabloid newspaper, one of several niche offerings from the publishing behemoth, sticks
strictly to the Big Apple. Editor Greg David says his publication is the only one that deals specifically with business in New York - whether it's health, new media, technology,
or politics. Even national legislative coverage is given a New York spin.
David has been with Crain's New York Business since 1985, and with the company since 1976. Circulation is 65,700.
Content/Contacts
Crain's New York Business targets upper-level executives and entrepreneurs with its real estate, finance, marketing, technology and city politics.
When e-mailing an editor, use the first letter of the person's first name,
followed by the first seven letters of his or her last name, @crain.com. For
example, David's e-mail address is [email protected].
The appropriate editorial contacts are:
- Senior reporter Valerie Block - media, including magazines, television, radio, book publishing and big media companies - 212/210-0263
- Senior reporter Lore Croghan - commercial real estate - 212/210-0265
- Senior reporter Catherine Curan, who covers retail and apparel - 212/210-0268
- Reporter Stephen Gandel -Wall Street - 212/210-0730
- Reporter Charles Keenan - marketing, advertising and general - 212/210-0252
- Reporter Louise Kramer - restaurants, hotels, arts and culture - 212/210-0266
- Senior Reporter Philip Lentz - government, environment,utilities; also edits
- Crain's Insider section - 212/210-0267
- Reporter Alice Lipowicz -D.C. news as it affects New York business, including New York congressional delegation, election campaigns, lobbying, legislation, regulations and the
Supreme Court. She also covers the Port Authority of New York and New Jersey, including airports, rail and mass transit, legal trends and legal liability - 301/588-0088 - Reporter Michael McDonald - telecommunications and general - 212/210-0269
- Senior Reporter Judith Messina - healthcare and hospitals; also editor of Crain's Health Purse and writes about city and statewide health issues.
- Reporter Alex Vargas - technology and new media - 212/210-0198
- Senior Reporter Mark Walsh - computers, software, telecommunications and technology - 212/210-0251
- Reporter Heike Wipperfurth - banking - 212/210-0203
Pitch Tips
The first thing you need to do is find the New York angle. If your company or client is not headquartered in New York City or the state, but has several partnerships with New
York vendors, or a large number of New York-based customers, pitch that angle.
Subsequent information, such as your partnerships in Tahiti, or initiatives in the Southeast Asian market, will take secondary importance ... unless of course, you are
headquartered in Manhattan.
Don't bother pitching stories to David. He says editors manage their own beats and make all the decisions on content.
While editors can be reached by phone - and a fax machine does exist within the confines of the editorial offices, email pitches are strongly preferred.
"We would like to get out of fax as much as possible," David says.
Comments
If you see a national story covered in Crain's, don't be confused, or rack your brain about what possible method another PR person used to get the pitch in. National
stories are bred purely from the reporters. "Reporters have no patience for PR people pitching a national story to a localized publication," David says.
And just because your execs are taking a tour of the city does not mean editors' interest will be piqued.
David says the most annoying pitches are "People who call with ideas, like, 'my CEO's coming to town, do you want to talk to him?' The answer is no. If it's not about New York,
we don't go."
In the latest issue: why a $30 million overhaul is proving to be a shrewd move for one city restaurant, plus an influx of fitness chains setting up shop in Harlem.