Media Insight

Reuters

199 Water Street

New York, N.Y. 10038

Editor's Note: For newshounds worldwide, Reuters is a mainstay of their diets for news and information. (That's because journalists rely on wire services the way Liz Taylor relies on good divorce lawyers.) We were told that millions of words are fed to newsrooms every day, so we expected these venerable experts to be a little short-fused on a first approach. But they weren't. We were told that the wisest way to establish rapport with Reuters is to go straight to the writers who cover specific industries.

SECTIONS EDITORS DAYS TO CONTACT/

DAYS TO AVOID

METHODS COMMENTS
Financial News for the Americas News spans what's happening in the Amercias and the focus is stories that lend themselves to a financial spin. We're not only talking the obvious Wall Street hoopla but also major legal decisions and standard company earnings and loss reports Financial Editor for the Americas, David Schlesinger, Fax: 212/859-1717 Trying to determine when Reuters editors and reporters have light days is like expecting the news business to cease tomorrow. Given the nature of what these folks do, there isn't ever a true down time. They've got their noses on stories that touch on everything from politics in Washington, D.C., to conflicts overseas. Send faxes. Snail mail - unless you're sending something that requires visuals to convey the story or you have factored in ample lead time - should be the last resort for sending your suggestion or backgrounder material. Some editors and reporters do prefer e-mail but it's not a reliance that's become "consistent" yet. Typically, pitches and information should go directly to the folks covering the topic or niche you're pitching in. And Schlesinger shared this simple advice: "Give us just the facts please - we don't have a lot of time to be opening boxes and cutting ribbons and waiting for things to pop out." Also, Reuters journalists fact-check their own copy so they're depending on you to be a credible and timely source. Don't tell them you'll verify something and get back to them and then leave them hanging.
Washington, D.C.,Bureau

This is the Reuters clearinghouse for general news and anything and everything is covered, from the Aupair trial to the Clinton coffee fundraisers. Also coming out of this bureau site is news with a government/political edge.

News Editor for the Americas, Bern Debusmann, Fax: 202/898-8383

Street address: 1333 H. Street, NW, Washington, D.C. 20005

Once again, no good or bad days.. Send faxes. Bern says the problem with snail mail is that there's an inherent delay that's built in. Initially, you should send a fax and then after you have a working relationship with the editor or writer who's covering your industry, chances are they'll want you to use e-mail as the primary delivery route When we asked Debusmann what catches his news fancy, his answer revealed how much Reuters' receptiveness is connected to how well you do your jobs. "It depends on how it's presented and whether or not grasping the concept is time-consuming," Debusmann says. "We get lots of information that might otherwise have elicited some interest, but the news was buried deep down in the release."

Editorial Contacts at Reuters

Main Number - 212/859-1700
New York Bureau Washington Bureau
Editor In Chief, Advertising Barry Hanson, 212/859-1612 Bureau Chief

Greg McCune, 202/898-8300
Editor In Chief, Treasuries Jacqueline Hurlock, 212/859-1661 National Security Editor

David Storey, 202/898-8300
Editor In Chief, Power Jim Jelter, 212/859-1621 Editor In Chief, Macro Economics

Alex Ferguson, 202/898-8300
Editor In Chief, Energy Tony Mcauley, 212/859-1620 Editor In Chief, Equities

Tim Dobbyn, 202/898-8300
Editor In Chief, Business Report Keith Leighty, 212/859-1741 Editor In Chief, Commodities/Energy

Julie Vorman, 202/898-8300
Editor In Chief, Filing Desk

Ted D'Afflisio, 212/859-1681
Economics Correspondent

Knut Engelmann, 202/898-8300
Editor In Chief, Equities

Betty Wong, 212/859-1702

Patti Domm, 212/859-1701
Senior White House Correspondent

Laurence McQuillan, 202/898-8300
Editor In Chief, News Desk

James Datgleish, 212/859-1612
Editor In Chief, Capitol Hill

Jackie Frank, 202/898-8300
Bureau Chief, Northeast

Patrick Rizzo, 212/859-1770
Los Angeles Bureau
United Nations Chief Correspondent

Evelyn Leopold, 212/355-6053
Chief Correspondent, West Coast

Arthur Spiegelman, 213/380-2014
Chicago Bureau Miami Bureau
Editor In Chief, Derivatives

Brad Schade, 312/408-8700
Bureau Chief, Southeast

Martin Langfield, 305/374-5014
Editor In Chief, Equities

Jane Light, 312/408-8700
Boston Bureau

Bureau Chief

Leslie Gevirtz, 617/367-4106
Bureau Chief, Midwest

Janie Gabbett, 312/408-8700
Mexico City Bureau

Bureau Chief, Mexico and Central America

Michael Scott, 011 525 202-1682
Editor In Chief, Commodities

Peter Bohan, 312/408-8700
Toronto Bureau

Bureau Chief, Canada

Christopher Wilson, 416/941-8100