Bloomberg Television
499 Park Ave, 15th Floor, New York, NY 10022
Bloomberg's Forum team is responsible for securing guests for all of its executive interview series, "The Bloomberg Forum." Forum interviews are archived on the Bloomberg news service that reaches the top investors in 100 countries around the world. Interviews are made available to Bloomberg Television, a 24-hour news and information service with an emphasis on business and finance, as well as Bloomberg Radio, which draws 13 million listeners each day. Note that the contacts at Bloomberg do not have traditional titles such as producer or editor. Bloomberg execs were accessible and returned our calls, but it's clear they have little patience for interruptions.
Sections: Bloomberg Forum: An executive interview series that is archived on the Bloomberg System. Guests include those who are in the headlines, such as AT&T/TCI deal makers Michael Armstrong and John Malone, chairmans of the monoliths; and those who have stirred up controversy, including financier Michael Milken.
Editors/Lead Time: Forum Phone Line: 212/318-2085, Clare Hickey, Fax: 212/893-4299; Lisa Kaplan, Fax: 212/893-4048; Jen Callegher, Fax: 212/893-5130; Lead Time: as much as possible per week
Methods: To book a principal from a breaking news story, earnings announcements or IPO, make a phone call to the Forum Phone Line. To book all potential guests, fax the contacts, guests' names, title, reason for interview, and dates available.
Comments: When we called about Bloomberg TV, we had the good fortune of getting Hickey on the phone, but she is extremely quick and to the point, so don't waste her time asking questions an assistant or rookie could field. Only the CEO or Chairman of a publicly traded company qualifies to be a Forum guest. The company must have a minimum market cap of $100 million. If you are pitching a money or portfolio manager, he or she must be managing at least $100 million in assets.
Sections: Bloomberg Personal and Bloomberg Small Business: Each show is a 30 minute, early morning, weekend program focusing on personal finance issues or areas of help for small business owners.
Editors/Lead Time: Maria Villanueva, Fax: 212/893-5404, Phone:212/318-2804; Lead Time: as much as possible
Methods: All information should be faxed. A letter should include proposed guest's name, title, product description, history of company and availability. If there is interest, Villanueva will be in touch. No follow-up calls.
Comments: Video, graphics and visuals are helpful in producing a visually interesting segment. On Fridays, no phone calls are taken or returned due to a heavy editing schedule. Guests include small business owners with success stories and the show offers information on making a business thrive and how to get started. Recent personal finance guests include Jane Applegate, Los Angeles Times reporter.
Contacts at Bloomberg Television
Main Number: 212/318-2085
Lisa Kaplan, Fax: 212/893-4048
Jen Callegher, Fax: 212/893-5130
Clare Hickey, Fax: 212/893-4299