Media Insight

Seattle Times

P.O. Box 70

Seattle, WA 98111

The wind and rain may be affecting the moods of the staff, who are not receptive to continual voice messages or calls. Since phone pitching is an exercise in futility, stick with faxes or snail mail when trying to get the attention of these editors. Most prefer ideas on West-Coast happenings, especially in Seattle, but unique and interesting stories affecting the nation always are welcome. (Circulation: weekly, 229,700; Sunday 504,400; demographics: male readers: 831,000, female readers: 854,000; 55% are 45-to 54-year-olds; 56% college graduates; and 52%, HHI $50,000+)

SECTIONS EDITORS/LEADTIME METHODS COMMENTS
ENTertainment/

arts:

Covers all types of entertainment: classical music, theater, arts, movies and television.

An ancillary section, "Northwest Weekend," runs on Friday as a supplement and covers excursions like hiking and biking. A family entertainment section runs Saturday.

Editor

Doug Kim Fax: 206/464-2239 Phone: 206/464-2583

Lead Time:

as much as possible, unless it's breaking news

The only way to get coverage is to either mail or fax these editors. Both Editor Doug Kim and Assistant Editor Brian Harrah loathe phone calls. Pitch all ideas to editors by beats, listed below. If you do not hear back from them, assume your idea is not getting coverage.

Kim's pet peeve is "anything that wastes time, like long phone messages" and press releases with unnecessary words.

To get an event listed, fax to Doug Knoop, senior clerk at 206/464-2239. Include time, date, ticket prices, phone number for the public and the contacts for editors.

Business:

Mostly covers local businesses affecting Seattle natives, but looks for breaking news such as the Northwest Airlines strike. Examples of major beats the business section include Microsoft, Boeing, retail and high-tech.
Editor

Robert Weissman Fax: 206/382-8879 Phone: 206/464-3250

Lead Time: for breaking stories, as soon as possible; others, two weeks

Weissman is very clear on his voice mail message directed toward PR folks. He prefers all pitches by fax. You can leave a voice mail, but realize that calling more than once will not get your idea covered and might hinder your chances. Unlike most newspapers, the Seattle Times has an afternoon deadline of 1 p.m., PDT. Therefore, mornings are the worst time to call. A better time is about 2 p.m, when the editors are off deadline and can listen to pitches.

Recent stories include, "Condit to Testify at Racial-Bias Trial," about Boeing's Chairman; "Critics Seek Action on Global Woes;" and "Stocks Drop as Rate-Curb Hopes Chilled."

Editorial Contacts at Seattle Times

Main Number: 206/464-2111

Melinda Bargreen Music Critic

206/464-2321

John Hartl

Movie Critic

206/464-2314

Patrick MacDonald

Music Editor

206/464-2312

Cynthia Rose

Business Editor

206/464-2464

Robin Updike

Art Critic

206/464-2270

Brian Harrah

Assistant Editor

Arts and Entertainment

206/464-2258

Carol Pucci

Assistant Business Editor

206/464-2158

Robyn Galvin

Editorial Assistant, Business

206/464-8247

Alex MacLeod

Managing Editor

206/464-2498

Recent Stories

"Negative Signals for Boeing Orders," a story about how China froze all Boeing airplane orders, by Polly Lane.

"Double Dylan at Puyallup," an arts feature about the Wallflowers with Jakob Dylan, son of Bob Dylan, by Patrick MacDonald.

"Immunex Drug Wins Backing of FDA Panel," by Tyron Beason.