Media Insight

Although pitching to this internationally-known business newspaper may seem intimidating, take comfort in the fact that reporters and editors in the American bureaus are an easy reach. You don't have to break the bank in phone bills to get stories placed around the globe. It may be that the British style of these journalists makes for a more relaxed atmosphere because these reporters actually return calls to PR folks. (Worldwide circulation: 357,703; Demographics: median age: 46; Median HHI: $156,000; male: 84%; female: 16%)