CNBC
2200 Fletcher Ave.
Fort Lee, NJ 07024
Practice your pitch power for the producers at NBC's financial partner, CNBC. The network gives up-to-the-minute business news and incisive analysis of global financial markets. During prime-time, the network presents broad-based news, talk, interview and entertainment programming. On weekends CNBC offers talk, entertainment and adventure programming. The best shows to target are Powerlunch and Today's Business, featuring interviews with the people behind the scenes in the financial market. (Demographics: target age 25-54, HHI $75,000+)
SECTIONS: POWERLUNCH
Covers influential deals and deal makers. Anchored by CNBC's Bill Griffeth, the show examines the forces that affect U.S. and international corporate policy. Entertainment, advertising and media are among the industries the program focuses on most closely. The show airs from noon to 2 p.m. weekdays.
EDITORS/LEAD TIME: Producer, Ramona Schindelheim, email: [email protected], Phone: 201/585-2622
Lead Time: If it's breaking news, call that day; for all other stories, give her two days.
METHOD: Don't call during, right before or right after the show. "We hate anyone who calls after 10 a.m.," she says. "If you want to get air time, don't call on deadline.
If your story is breaking, call around 9 a.m.
COMMENTS: The feature segments are serioun, but interesting business stories, Schindelheim says. The companies do not have to be public, but she prefers to interview the CEO if the company is private.
Another option is to contact the segment producers of Powerlunch. Producers Kerima Greene and Chris Moon field all calls for Schindelheim.
SECTIONS: TODAY'S BUSINESS
Covers breaking financial news for the day. Anchored by CNBC's Bob Sellers and Liz Claman, the show spotlights national and international market activity.
Airs from 6-8 a.m. EST weekdays.
EDITORS/LEAD TIME: News Editor, Pat Sheridan, email: [email protected], Phone: 201/585-6329
Lead Time: If it's breaking news, call ASAP; for all other stories, as much warning as possible.
METHODS: Do not fax anything. "Our phones are staffed around the clock," says Sheridan. "If you have something to pitch, call us." But he cautions callers to annunciate the contact number.
COMMENTS: The feature-oriented segments have a financial overtone, but don't focus on facts and figures. "Breakfast with a CEO" profiles heads of public companies in relaxed settings so viewers can discover what makes them tick, says Sheridan.
Editorial Contacts at CNBC,
Main Number: 201/585-2622
Kerima Greene, Segment Producer
Powerlunch
201/346-2311
[email protected]
Chris Moon, Segment Producer
Powerlunch
201/585-6408
[email protected]
Camille Calman, Segment Producer
Today's Business
201/585-6226
Nancy Izquierdo, Segment Producer
Today's Business
201/346-6619
Suzanne O'Halloran, Segment Producer
Today's Business
201/585-6251
Recent Guests, Powerlunch
Larry Bauman, Dow Jones Newswires
Karen Altfest, CFP, L.J. Altfest & Co.
Bob O'Brien, Dow Jones Newswires
Recent Guests, Today's Business
CEO Mikey Aarson, Carnival Cruise Lines
CEO Dave Williams, Alliance Capitol
CEO Adam Aron, Vale Ski Resorts
Key Contacts: The Village Voice
Here's the good news: Editors at the Village Voice are easy to speak with, return phone calls and have a laid-back attitude toward PR, even on deadline. The bad news? Getting coverage may not always be a positive experience. This alternative newspaper (the largest weekly in the country) seeks stories about people who "don't want their picture in the paper," says Managing Editor Doug Simmons. For example, this week the paper published its yearly, "1998 Wacko Awards" featuring "losers, liars, and other political low-lifes."
The best way to get positive coverage is to pitch the features section. "Over half our book is features," Simmons says. The Voice has no business, automotive, financial coverage or product reviews. Contact the editors by phone or mail Eric Weisbard, senior music editor; Abby Nolan, senior film editor; Brian Parks, senior theater editor.
Ideas for the city section go to City Editor Evette Porter. All stories for the city section must relate to New York City politics and issues. Another option is to pitch the Voice's Washington, D.C. bureau. James Ridgeway and Jason Vest are the contacts; both want ideas about D.C. politics that will affect NYC. (Circulation: 230, 919; median age: 31.7; median HHI: $43,410)
The Village Voice
36 Cooper Square
New York, NY 10003
Phone: 212-475-3300
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