Frontiers of Medicine
(PBS Television Program)
1501 Lee Highway, #1201
Arlington, VA 22209
The time has never been better for showcasing new medical discoveries and technologies as more and more Americans are fascinated with learning about the latest therapies and procedures on the horizon. Frontiers of Medicine, a weekly, 30-minute PBS program, is an ideal pitching opportunity for these kinds of stories. Hosted by Dr. Louis Sullivan, president of the Morehouse School of Medicine and the former secretary of Health and Human Services, this program personalizes complex medical therapies and procedures. Beginning in January, 26 episodes are airing on 140 PBS stations nationwide.
The producers are looking for story ideas for 13 remaining shows this year (26 programs have been produced). There's also an opportunity for two major underwriters and other levels of underwriting support, says Russ Hodge, the show's producer. So far, stories from New York, Los Angeles, Chicago and Houston have been produced. Key topics include:
- digital mammography;
- artificial skin; and
- reimplanted heart
TOPICS
Story ideas for Frontiers of Medicine run the gamut of cutting edge medical developments - from cancer therapies to surgical procedures.
There's always a high demand for the latest hospital-focused treatments, says Hodge.
Each program features at least three medical stories produced on location.
The goal of the program is to educate viewers about the latest medical therapies and treatments.
EDITORS/LEAD TIME
PR Pitches:
The Emmy-award winning production team includes:
- Russ Hodge, executive producer;
- Aldo Bello, executive producer; and
- Marie Hodge, managing editor.
Fax: 703/243-3005
1501 Lee Highway, #1201
Arlington, VA 22209
METHODS
It's best to fax or mail your pitches. If possible, try to provide video tapes of procedures.
COMMENTS
Frontiers of Medicine, which reaches an upscale PBS audience, is an ideal vehicle for positioning your organization as an innovative medical facility. The producers want to hear from reputable facilities that are involved in compelling research. Although FDA approval isn't necessary, it is important the research is peer-reviewed and is in the latter stages of the clinical trials process.
The program is underwritten by the Medtronic Foundation, a medical technology company in Minneapolis. Additional underwriting opportunities are available at various levels.