Media Hotline

Women on the Web Unite Women's site iVillage is buying out its top competitor in a stock deal, The transaction is due to close next quarter, according to
iVillage vice-president of communications Carl Fischer. Fisher says the deal will create the largest online destination for women, featuring editorial and communities on
everything from parenting to pets and health to home-decorating. "Each of these sites has about 10 million unique visitors each month," says Fischer. "And there's only about a 15%
overlap. So we could nearly double our audience." Fischer also cited ongoing softness in the advertising market as one reason iVillage is buying the San Mateo-based
Both sites are ad-driven revenue models. (Fischer, 212/600-5602)