Media Hot Sheet

Free New Magazine Teaches Teachers. Children's educational publisher Scholastic Inc. is rolling out a magazine to address the needs of teachers during one of the largest
teacher shortages in history. Instructor New Teacher Magazine will provide advice on areas such as lesson planning, online teaching resources, and parent/teacher
communication. The free publication has signed on such A-list advertisers as Microsoft, Discovery Channel, McGraw Hill and Texas Instruments. The magazine's sister publication,
Instructor Magazine, a subscriber-based trade, circulates to 200,000 teachers. Look for more media resources for fledgling teachers coming up: according to the U.S.
Department of Education, in five years 1.5 million teachers (roughly half of all teachers) will retire.(Scholastic,, 212/343-6100.)