Chances are you'll soon see a PSA for the Lustgarten Foundation for Pancreatic Cancer Research. More than 20 of the country's top media company executives are throwing their
support behind the PSA campaign to raise awareness for the foundation and to pay tribute to one of their own--Marc Lustgarten. The foundation was established to recognize
Lustgarten, chairman of Madison Square Garden and vice chairman of Cablevision, who recently died of pancreatic cancer. Its advisory board reads like a media "Who's Who",
generating support from industry heavy hitters like Frank A. Bennack, president of Hearst Corp., Barry Dillar, chairman of USA Networks, and Gerald M. Levin, chairman of Time
Warner.
The spots, which feature former President Jimmy Carter and New York Knicks center Patrick Ewing, will be shown on network television stations, cable networks and movie theaters
throughout the year. USA Network, NBC, MTV Fox News Channel and CNN are among the 28 media outlets to air the PSA. The spots also will be featured during games at Madison Square
Garden.
(Lustgarten Foundation, Deni Frand, 212/484-7742, http://www.lustgartenfounda-tion.org)