While gloomy economic forecasts still abound, it appears to be the Summer of Love for the top 100 U.S. corporations and the major media outlets that cover them. Except for CSR, the tone of coverage of corporate attributes has been more positive in the last four months, with the biggest jump in financial performance. “How can PR pros justify positive financial news about their companies when people are still hurting?” asks Mark Weiner, CEO of Prime Research, which generated the data. Good question.
Source: Prime Research (www.prime-research.com), exclusive to PR News
