Measuring Up

The PR NEWS "Guide to Best Practices in PR Measurement" includes strategies and tips for measuring internal and external PR efforts, plus case studies on successful
measurement campaigns and advice on how to measure media objectives. Statistics, trends and measurement benchmarks round out the content in this meaty resource. The report is
available to any PR NEWS subscriber renewing his/her subscription. Call 888/707-5814 or email clientservices.pbi@phillips.com for more information.