Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. more

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick's Allyson Hugley. more

Ogilvy PR's Rohit Bhargava provides five ways to prove PR's business worth. more

We've compiled 10 tips from PR News' April 18 PR Measurement Conference to help you prove the value of your communications programs. more

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. more

• Charting the Industry: Nonprofits Slow to Use Social Media Tools
• Media Analysis Is Incomplete Without Human Intervention
• Measurement Conference: Business-Based Objectives Lead to PR Success
• To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit
• Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening
• First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals
• Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business
• Trust in Financial Services Rises, But Still Ranks Low
• March Madness Social Media Rankings: Kansas Outshines Duke
• Focus Your PR Measurement Strategy on What You Can Influence