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Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. more

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. more

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. more

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. more

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