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Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick's Allyson Hugley. more

Ogilvy PR's Rohit Bhargava provides five ways to prove PR's business worth. more

We've compiled 10 tips from PR News' April 18 PR Measurement Conference to help you prove the value of your communications programs. more

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. more

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