As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. more

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them. more

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics. more

To counter the public's belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options. more

• Consumers Seek a Voice in Corporate Decision-making
• Online Users Start to Focus on Reputation Management
• Competitive Analysis: Setting Your Organization Apart From the Rest
• Measurement, Social Media Biggest Public Affairs Hurdles
• Twitter Watch: Fortune 50's Twitter Presence
• 'Most Innovative Companies' and Their Presence on Facebook
• PR Agency Revenue Down 8.9% in 2009
• Customer Analytics Top Marketing Priority
• Getting the Big Picture: Social Media Dashboards
• Influencer Mapping: Identifying and Mobilizing Key Constituents