Measurement


avatar

5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

Tags: , , | Leave a comment

avatar

Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

Leave a comment

avatar

How Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

Leave a comment

avatar

Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

Leave a comment

avatar

4 Tips for Successfully Measuring Your PR Campaign

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it. | MORE »

1 Comment

avatar

7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.  | MORE »

Tags: , , , | 1 Comment

avatar

Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

Leave a comment

avatar

Social Media: Companies Wade Into the Talent Pool

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold. | MORE »

Leave a comment

avatar

Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »

Leave a comment

avatar

6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

Tags: , , | Leave a comment