Measurement


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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »

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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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Is Your Content Ready for Prime Time?

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »

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3 Tips to Make PR and IT Work Together More Effectively

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts. | MORE »

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7 Client Mistakes Made by PR Agencies

In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
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Take Twitter Analytics Into Account

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job. | MORE »

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4 Inducted Into PR News’ Measurement Hall of Fame

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.  | MORE »

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How to Fuel Your PR Measurement Effort

Call it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget). | MORE »

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Survey: PR Still Spotty on Measurement

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality. | MORE »

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Brands Adopt Barcelona Principles with Success

Depending on your perspective, the Barcelona Principles are either a total flop, because 66 percent of PR professionals haven’t a clue what they are—according to a 2014 PR News survey of 145 PR pros—or a huge success since 26 percent of senior professionals are using them. | MORE »

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