Bauer Publishing is making another entry into the already-crammed precincts for pop culture magazines. The Englewood Cliffs, NJ-based publisher, which made a big splash in the
celebrity magazine market with its 2002 launch of In Touch Weekly (650,000 circulation, starting in July, from the current 500,000), says its going to launch Life & Style
Weekly, sometime in the fourth quarter. The new magazine will cover celebrity lifestyles and entertainment trends, with Bauer betting that, for consumers, too much celebrity
coverage is never enough...Contact: Tom Stadnicki, Bauer Publishing, 201.569.6699 X 499.
Maybe Celebrity is the Opiate of the Masses, After all…
