MARKETING DEPARTMENTS TEST-DRIVE THEIR REORGANIZATION STRATEGIES

Now that the industry's once fast-paced merger trends have slowed down considerably, the real test is just beginning for marketing departments and their reorganization strategies. As of June, the number of healthcare merger transactions had dipped to 200, a 42% drop from the same time last year, according to Irving Levin Associates, a healthcare research and publishing firm in New Canaan, Conn.