Survey Says Net Influence is Internal
A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations.
A key revelation indicates that organizations are implementing policies governing employee use of the Internet: 75 percent of the communications policy makers surveyed said their companies have formal, written guidelines for on-the-job use of the Internet. Only 17 percent don't have formal guidelines.
The study, which was funded by MCI Communications Corp., questioned 236 of senior-level PR officers. It's coined, "The Top PR Policy Makers Survey Challenges of the Information Superhighway."
Other findings include:
- 91 percent indicate their companies have developed policy guidelines for managing Web site development;
- 92 percent believe e-mail is a fundamental means of messaging within companies;
- 79 percent use the Internet to communicate with their publics;
- Senior-level corporate communication officers believe the Internet has altered the way some Americans handle press contacts and media relations: 45 percent say there has been a change while 30 percent disagree.
Workers: The Older They Are, The Happier They Are
If you're seeking avenues to bolster communications with unhappy employees, you may want to increase efforts to reach the younger crowd. Investigate their professional needs that aren't being filled.
Survey results from CDB Research & Consulting Inc., New York, shows that only 58 percent of adult employees under the age of 35 are happy with their employers. On the other hand, 93 percent of workers over the age of 55 say they are satisfied with their employers. (CDB, 212/367-6815)