Market Briefs & Trends

On the Radar Screen: A PR Bust? Online Gaming Site Publishes Topless Photos

By its own admission, editors with gaming site, next-generation.com, debated whether their move to publish online photos of bare-breasted French model Vanessa Demouy - a Lara Croft look-alike (Lara Croft is the heroine in the Tomb Raider I and II game) - was a wise PR move. Editor Christian Svensson admitted to PR NEWS last week that the decision to spotlight a naked Demouy from the waist up was "partially to be bold, a trial thing." He adds that it's unlikely to be repeated in the future, even though the feature was one of the site's highest trafficked stories in the more than two years the site has been up. In four days, it scored more than 120,000 page views.