Mark Weiner
Chief Executive Officer
PRIME Research

Mark Weiner is the CEO of PRIME Research in the Americas. PRIME is one of the world's largest public relations and corporate communications research and consulting providers, employing more than 500 analysts and consultants in Western Europe, North and South America, Eastern Europe and Asia. Since 1993, Mark has devoted his career to counseling many of the world's most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.

Mark is the author of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication," published by John Wiley & Sons, and has contributed chapters to three other texts as well as dozens of white papers, features and articles.

Mark is a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University and has guest-lectured at many of the world's leading public relations conferences and professional development programs in the USA, Canada, Australia, Brazil, The Czech Republic, Slovenia, Ukraine and the UK. He is a regular contributor to leading communication and public relations professional media and sits on the editorial advisory boards of PR News and The Strategist.

Mark is a member of The Public Relations Society of America for which he contributed to the PRSA's "Business Case for Public Relations" initiative; The Institute for Public Relations, for which he served as a trustee and the 2004 chair of the Measurement Commission; and the IABC.