Managing PR Wisdom Through the Power of Consensus

Patrice Tanaka, CEO and creative director of PT&Co. and a PR diva of sorts, is earning a reputation for helping oversee a growing New York-based PR boutique (billings have grown from $600,000 in 1990 to $4.5 million now). But the company has also racked up publicity for the way its 11 owners run the quasi marcom cooperative, gaining ink for practices such as giving employees Fridays off during the summer and offering three months paid maternity leave.