Wellness Yearbook Highlights Promotion Strategies; Internet Directory Features 10,000 Products
Wellness and prevention are hot areas where industry communicators are being challenged to heighten awareness and improve consumer behavior.
A new resource, the Wellness Program Management Yearbook, helps healthcare marketers tackle these initiatives - from finding funding for worksite prevention programs to getting senior management buy-in.
The in-depth guide, published by American Business Publishing in Allenwood, N.J., highlights health promotion trends and provides strategies for program development. Topics include:
- Case studies on ROI and statistics that help prove the value of health promotion programs;
- How to boost program participation and motivation;
- Tips for developing health fairs and maximizing financial incentive programs.
- Program-specific information in the areas of nutrition and fitness, stress management, weight management, prenatal care and smoking cessation.
The Yearbook costs $149, plus shipping and handling.
The company also has a Web site that provides health and wellness information at http://www.wellnessjunction.com.
And for the latest information on a full range of managed care products and services, the Internet edition of the Managed Care Register will be available in March. The free register, developed by the Center for Healthcare Information, a publishing and research organization in Newport Beach, Calif., provides 10,000 entries organized into 120 categories of industry information, including marketing and communications services.
The directory will be available as an Internet directory or a 700-page print publication and will be sent to 24,000 senior executives at HMOs and hospitals systems. (ABP, 800/516-4343, The Center for Healthcare Information, Diane Liebenson, 800/627-2244)