Measurement benchmarks that prove the effectiveness of PR campaigns have become an expectation in the board room. Job interviews are no different. And yet, six out of 10 candidates show up for
meetings with potential employers sans samples, according to James Wyckoff, senior VP with the executive search firm Marshall Consultants. "People who are prepared to talk about project results and have a
book that illustrates them will always get increased priority from a recruiter," he says.
(Marshall Consultants, 212/628-8400)