Magazine Rack

Not-for-profit missions aren't always succinct one-liners that can be summarized in brand propositions such as "Just Do It" or "Tastes Great, Less Filling." Which partly
explains why so many charitable organizations and associations publish magazines as a means of communicating their key brand messages with stakeholders, ranging from members to
donors to legislators to business partners to advocacy groups to reporters. According to the American Society of Association Executives, virtually all associations (95%) publish
a periodical. But many organizations outsource their magazine development and production needs to PR firms or custom publishing houses in an effort to keep their inhouse
communications team focused on other branding priorities.