Low Marks for Corporations

Corporate citizenship is a top consideration for Americans making investment or purchasing decisions, according to a new study from Hill and Knowlton and Harris Interactive.
But U.S. corporations aren't scoring well in the citizenship category. According to the Corporate Citizen Watch conducted this spring with more than 2,500 American adults, less
than 2% consider U.S. companies to be excellent corporate citizens. Fifty-three percent believe corporations do a below-average job. Corporations may be giving back to the
community but many Americans doubt their motives: three-quarters of respondents believe participation in philanthropic activities is motivated by a desire for good publicity.