Living up to (Corporate Social) Responsibility

From a one-time event that mustered 5,000 employees who
generated 31,000 hours of community service in one day to an
ongoing corporate initiative to address workplace diversity, the
winners of PR NEWS' annual CSR Awards show that socially
responsible behavior and a boost to the bottom line are not
mutually exclusive. While the idea of CSR gets a lot of lip service
throughout corporate America, the winning campaigns (in multiple
categories) demonstrate how to actively embrace social
responsibility rather than just talk about it. In the weeks and
months ahead PR NEWS will provide feature stories on each of our
CSR winners and what made them a cut above the rest. Find out more
about PR NEWS' various awards, including the 2004 Platinum PR
Awards (entry deadline May 3), at