From a one-time event that mustered 5,000 employees who
generated 31,000 hours of community service in one day to an
ongoing corporate initiative to address workplace diversity, the
winners of PR NEWS' annual CSR Awards show that socially
responsible behavior and a boost to the bottom line are not
mutually exclusive. While the idea of CSR gets a lot of lip service
throughout corporate America, the winning campaigns (in multiple
categories) demonstrate how to actively embrace social
responsibility rather than just talk about it. In the weeks and
months ahead PR NEWS will provide feature stories on each of our
CSR winners and what made them a cut above the rest. Find out more
about PR NEWS' various awards, including the 2004 Platinum PR
Awards (entry deadline May 3), at http://www.prandmarketing.com.
Business Ethics Communications
- Winner - Business Software Alliance-Roulette
Community Affairs
- Winner - The Timberland Co. and Porter Novelli -
"Serv-a-palooza" - Honorable Mention - Hallmark Channel-Celebrity - Shoes for
Orphans - Honorable Mention - Edelman/Samsung Electronics - Asia-Samsung
DigitAll Hope
CSR Report
- Winner - Fergus/Peters Group-Potash Corp. 2002 - Sustainability
Report - Honorable Mention - Weyerhaeuser-"Roadmap for Sustainability
(2002 CSR report)" - Honorable Mention - Office Depot 2002 - Community Annual
Report
Diversity Communications
- Winner - Verizon
- Honorable Mention - DFW International Airport- MWBE
Communications - Honorable Mention - America's Community - Bankers/Community
Banker magazine
Employee Relations
- Winner - Weber Shandwick-Making a Difference
Environmental Communications
- Winner - Food Lion Focuses on Energy Efficiency
- Honorable Mention - Fujifilm Panda Project
- Honorable Mention - Burson-Marsteller- "Use Recycled
Paper"
Most Outstanding Nonprofit Partner
- Winner -America's Community Bankers- Habitat for Humanity