21100 Erwin Street
Woodland Hills, CA 91367; Phone: 818/884-6800
Editor's Note: Editors at Living Fit are approachable, but un-targeted pitches are a sure-fire way of getting on their bad side. The magazine, with a circulation of 360,000, targets the female babyboomer in the 35-50 age-range. Since they publish on a 10X frequency, editors work on issues three to four months out. As of this printing, the editors are putting the finishing touches on the October issue and starting on the November/December issue.
Sections: General Health
Health coverage in Living Fit covers the gamut of nutrition, sexuality, alternative medicine, preventive health and the medical issues specific to female babyboomers. Upcoming feature topics will include osteoporosis, breast cancer, sleep disorders and fatigue. Oliwenstein is also interested in getting information on new women's health services and centers.
Editors:
Senior Editor: Lori Oliwenstein Phone: 818/595-0585 Fax: 818/992-0759
Days To Contact/Days To Avoid
Weekdays are fine, with the exception of Wednesday.
Methods:
Any method is acceptable - email, mail, phone - but she prefers faxes. Phone calls are her least favorite.
Hot Buttons:
Oliwenstein is the primary contact for most of Living Fit's health coverage. She handles the short reads as well as the longer features.
She always is looking for studies and market research on the readership, but there's one catch - the study groups must include women. For instance, if a heart disease study didn't include women in the research, the study's findings would be filed in Oliwenstein's trash bin.
Sections: Short Reads
Oliwenstein oversees the editorial direction of Living Fit and edits the short health reads in the front of the book.
She looks for research on heart disease, menopause and ovarian cancer.
Editors:
Executive Editor: Lisa Goldstein Phone: 818/884-6800, ext. 0403 Fax: 818/992-0759
Days To Contact/Days To Avoid
Weekdays are fine, but your first point of contact should be Lori Oliwenstein, senior editor.
Methods:
Goldstein absolutely hates email correspondence. You're better off sending her pitches in the mail and sometimes by fax, if the information is time-sensitive.
Hot Buttons:
For Goldstein, follow-up is a big pet peeve. PR professionals must realize that editors will not read information sent to them within a couple of hours of receiving it.