Linda Childers Hon, PhD
Executive Associate Dean,
College of Journalism and Communications;
Department of Public Relations
University of Florida

Linda Hon co-wrote with Jim Grunig the influential 1999 measurement study, “Guidelines for Measuring Relationships in Public Relations.” She was the recipient of the 2001 Pathfinder Award for Best Recent Program of Research in Public Relations, given by the Institute for Public Relations, and was an inaugural member of IPR’s Commission on Public Relations Measurement and Evaluation. Linda’s research focuses on public relations evaluation, relationship management and gender and diversity issues in public relations. She is the author (with Larissa Grunig and Elizabeth Toth) of Women in Public Relations: How Gender Influences Practice, a scholarly textbook published in 2001. Linda tells PR News, “A head of PR once told me a perplexing thing about PR measurement: It’s easy to measure things that don’t matter, and difficult to measure things that do. That is so true. I think we’ve made great progress in getting past outputs and going toward meaningful outcomes.”