Like a Bridge Over Troubled Waters: Pro Bono PR, Step by Careful Step

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children's Advocacy Center (also known as Safe Shores) as a pro bono client,
it had more than a few barriers to overcome. For starters, the nonprofit for child victims of physical and sexual abuse didn't have a PR function; instead, it relied on the
already-overburdened executive director for publicity efforts (a scenario all too many PR professionals are familiar with). To further complicate matters, protective legislation
prohibits the use of the children in interviews, making it difficult to promote the organization's good work.